FIRST UP FILMS
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LAT: 40.7128° N | LNG: 74.0060° W
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SYS_UTC: 2026-05-20 18:46:00

HIGH IMPACT CREATIVE PRODUCTION FOR FINANCIAL SERVICES.

Most financial services marketing feels like a liability. We bridge the gap between institutional authority and compelling visual storytelling. At First Up Films, we don't just produce video; we engineer clarity and connection.

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Bridging authority and cinematic vision.

As a Creative Director with deep roots in the financial sector, I help firms bridge the gap between institutional authority and compelling visual storytelling. Whether it's high-end motion design for complex products, cinematic brand anthems, social media microcontent or podcasts, I provide the creative leadership needed to turn complex financial narratives into concrete market advantages.

First Up Films is built on over a decade of deep-sector experience, including a tenure as the Acting Multimedia Director for LIMRA. This high-stakes environment is where we perfected our framework for turning complex financial data into human-centric stories.

CAPABILITIES & OUTCOMES_

  • CINEMATIC BRAND ANTHEMS
  • MOTION DESIGN FOR COMPLEX PRODUCTS
  • FINANCIAL EXECUTIVE LEADERSHIP LOGS
  • COMPLIANCE-ALIGNED VIDEO NARRATIVES
  • SOCIAL MEDIA MICRO-CONTENT ENGINE
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Years Sector Experience
Perfecting clear visual narratives in high-stakes financial environments.
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Brand Videos Engineered
High-end animations and cinematic projects delivered worldwide.
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Compliance Approval Rate
Rigorous review processes meeting strict institutional regulations.
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ENGINEERED STORYTELLING

LIMRA / LOMA: NAVIGATE WITH CONFIDENCE

METRIC_ID: #40712 LOC: NYC // NJ

LIFETIME INCOME DEMAND

METRIC_ID: #40713 LOC: PHL // NYC

STRATEGIC IMPACT COLLABORATION

METRIC_ID: #40714 LOC: BOS // DC

INDUSTRY ADVANTAGE SERIES

METRIC_ID: #40715 LOC: NYC // NJ

2024 LIMRA ANNUAL HIGHLIGHTS

METRIC_ID: #40716 LOC: CHI // NYC
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High-impact production updates, creative methodology, and news from John Rocchetti.

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TURNING FINANCIAL COMPLEXITY INTO HUMAN CONNECTION.
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